Stop it now! Confidential Helpline 0808 1000 900


Annabel Kroeger, Director of Finance

Annabel Kroeger B.Acc CA (SA) trained and qualified as a Chartered Accountant with Deloittes in South Africa.

With a business degree from Natal University, she left Deloittes after qualifying and spent the next 7 years in marketing, training with Unilever as a product manager at Elida Gibbs, South Africa. On her return to the UK, she worked first for Nielsen Market Research in Oxford and then for Jenks Brokerage in High Wycombe, handling a wide range of well-known brands.

Balancing family demands, Annabel took up accountancy work again on a part-time basis four years later and gained experience in a variety of sectors including the computer industry, education, tourism and most recently for charities. Annabel worked as the accountant for Warwickshire Association for the Blind for 6 years, until joining LFF in April 2008 as Director of Finance.

Deborah Denis, Director of Fundraising and External Relations
Deborah started out as a journalist working in local radio before taking on a media and communications role with Hampshire Constabulary. This was followed by four years working for the Royal Cayman Islands Police Service, where she handled all media relations including for serious crimes and hurricane threat situations.

Deborah’s first role with the Lucy Faithfull Foundation began in 2009 when she joined as the media and communications manager. After 18 months away, she re-joined the Foundation in 2016 as head of fundraising and external relations. In 2018, Deborah became the Foundation’s first director of fundraising and external relations, leading a larger communications and fundraising team.  

Deborah has a HND in Television and Film, a Postgraduate Diploma in Broadcast Journalism and holds a Public Relations Diploma from the Chartered Institute of Public Relations (CIPR). She is currently responsible for the fundraising, media relations and marketing functions of the Foundation. 


Following a career in the probation service, latterly in Surrey with responsibility for sex offender policy and practice, Donald joined The Lucy Faithfull Foundation (LFF) in 1995 to manage the Wolvercote Clinic. Wolvercote was this country’s only residential assessment and treatment centre for men with allegations of or convictions for child sexual abuse. 

In 2002, with funding from the Home Office, he set up two child sexual abuse prevention initiatives – Stop It Now! UK & Ireland (a child sexual abuse prevention campaign, supported by a confidential helpline) and Circles of Support and Accountability (a project utilising volunteers to support convicted sex offenders to live safely in the community). More recently, he’s been responsible for developing the website for parents and carers, Parents Protect (; and ECSA (Eradicating Child Sexual Abuse) – a toolkit for communities across the globe that assists in the development of evidence-informed child sexual abuse prevention strategies (

Following the murders of Holly Wells and Jessica Chapman by Ian Huntley, Donald assisted DCSF (now DfE) in designing “Safer Recruitment in Education” Training for senior school staff – a course that he continues to deliver as part of the Safer Recruitment Consortium. He was a board member of the ISA and the DBS for four years.

With a background in the Church (many denominations), Donald has taken a close interest in churches’ responses to sexual offending, offenders, victims and survivors over many years. He sits on the Diocese of Guildford’s Safeguarding Panel as well as on the Church of England National Safeguarding Panel. 

From 2015, and in response to the growing problem of sexual offending online, Donald was responsible for initiating LFF’s indecent images of children (IIOC) deterrence campaign. He briefly left LFF in 2016, returning in 2018 as director of the Stop It Now! helpline, fronting the IIOC deterrence campaign as well as the ECSA Project, with planned developments in Bulgaria and Brazil over the next 3 years.

He believes that child sexual abuse is preventable, not inevitable – but that there needs to be a plan.

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2 Birch House
Harris Business Park
Hanbury Road
Stoke Prior
B60 4DJ

Tel: 01527 591922
Fax: 01527 575 939

For help with a child sexual abuse issue, call our
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click here for our secure messaging service.

The Lucy Faithfull Foundation

The Lucy Faithfull Foundation is a Registered Charity No. 1013025, and is a company limited by guarantee, Registered in England No. 2729957.

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