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Annabel Kroeger, Director of Finance

Annabel Kroeger B.Acc CA (SA) trained and qualified as a Chartered Accountant with Deloittes in South Africa.

With a business degree from Natal University, she left Deloittes after qualifying and spent the next 7 years in marketing, training with Unilever as a product manager at Elida Gibbs, South Africa. On her return to the UK, she worked first for Nielsen Market Research in Oxford and then for Jenks Brokerage in High Wycombe, handling a wide range of well-known brands.

Balancing family demands, Annabel took up accountancy work again on a part-time basis four years later and gained experience in a variety of sectors including the computer industry, education, tourism and most recently for charities. Annabel worked as the accountant for Warwickshire Association for the Blind for 6 years, until joining LFF in April 2008 as Director of Finance.

Deborah Denis, Director of Fundraising and External Relations
Deborah started out as a journalist working in local radio before taking on a media and communications role with Hampshire Constabulary. This was followed by four years working for the Royal Cayman Islands Police Service, where she handled all media relations including for serious crimes and hurricane threat situations.

Deborah’s first role with the Lucy Faithfull Foundation began in 2009 when she joined as the media and communications manager. After 18 months away, she re-joined the Foundation in 2016 as head of fundraising and external relations. In 2018, Deborah became the Foundation’s first director of fundraising and external relations, leading a larger communications and fundraising team.  

Deborah has a HND in Television and Film, a Postgraduate Diploma in Broadcast Journalism and holds a Public Relations Diploma from the Chartered Institute of Public Relations (CIPR). She is currently responsible for the fundraising, media relations and marketing functions of the Foundation. 

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The Lucy Faithfull Foundation

The Lucy Faithfull Foundation is a Registered Charity No. 1013025, and is a company limited by guarantee, Registered in England No. 2729957.

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