Stop it now! Confidential Helpline 0808 1000 900

Our People

Our staff come from various backgrounds and disciplines and have a range of skills and abilities. Our UK-wide practitioner team is made up of those with professional backgrounds in working with child sexual abuse in statutory agencies and include psychologists, psychotherapists, former probation officers, social workers and police officers. In addition, the Stop It Now! helpline is staffed by a team of sessional first line operators from backgrounds which include teaching, working with children with disabilities and working on other helplines. All staff are supported by a dedicated and hardworking team of the administrative team.

Our chief executive and executive directors are responsible for influencing, reviewing and implementing the strategic direction and policy of the organisation.

This team is also responsible for the individual supervision of staff and for the development of their skills and working practices. In addition to supervision, staff receive support related to their differing personal needs and those arising out of the nature of the tasks and advice provided by the charity.

The Foundation recognises its primary assets are its committed and hardworking staff and volunteers.

DEBORAH DENIS - Chief executive officer
Deborah started out as a journalist working in local radio before taking on a media and communications role with Hampshire Constabulary. This was followed by four years working for the Royal Cayman Islands Police Service, where she handled all media relations including for serious crimes and hurricane threat situations.

Deborah’s first role with the Foundation began in 2009 when she joined as the media and communications manager. After 18 months away, she re-joined the Foundation in 2016 as head of fundraising and external relations. In 2018, Deborah became the Foundation’s first director of fundraising and external relations, leading a larger communications and fundraising team, and became CEO in 2020.  

Deborah has a HND in Television and Film, a Postgraduate Diploma in Broadcast Journalism and holds a Public Relations Diploma from the Chartered Institute of Public Relations (CIPR). 

Stuart Allardyce, director of stop it now! scotland

Stuart Allardyce qualified as a social worker in 1998. As a director at The Lucy Faithfull Foundation he has responsibilities for Stop It Now! services in Scotland as well as research and international development across the whole organisation.

He has worked with young people who have displayed harmful sexual behaviour for almost 20 years and was formerly chair of NOTA Scotland (National Organisation for the Treatment of Abuse). He is currently vice chair of NOTA UK and Ireland as well as chair of the NOTA Policy-Practice Committee.

He is a visiting researcher at Strathclyde University, an associate at the Centre for Youth and Criminal Justice and a trustee at White Ribbon Scotland. He is co-author of ‘Working with Children and Young People Who Have Displayed Harmful Sexual Behaviour’ (Dunedin Press, 2018) as well as several peer reviewed papers and book chapters on child sexual abuse and sexual offending.

He was a member of the Scottish government’s expert working group on preventing sexual offending amongst children and young people.


Following a career in the probation service, latterly in Surrey with responsibility for sex offender policy and practice, Donald joined the Foundation in 1995 to manage the Wolvercote Clinic. Wolvercote was this country’s only residential assessment and treatment centre for men with allegations of or convictions for child sexual abuse. 

In 2002, with funding from the Home Office, he set up two child sexual abuse prevention initiatives – Stop It Now! UK & Ireland (a child sexual abuse prevention campaign, supported by a confidential helpline) and Circles of Support and Accountability (a project utilising volunteers to support convicted sex offenders to live safely in the community). More recently, he’s been responsible for developing the website for parents and carers, Parents Protect; and ECSA (Eradicating Child Sexual Abuse) – a toolkit for communities across the globe that assists in the development of evidence-informed child sexual abuse prevention strategies.

Following the murders of Holly Wells and Jessica Chapman by Ian Huntley, Donald assisted DCSF (now DfE) in designing “Safer Recruitment in Education” Training for senior school staff – a course that he continues to deliver as part of the Safer Recruitment Consortium. He was a board member of the ISA and the DBS for four years.

With a background in the Church (many denominations), Donald has taken a close interest in churches’ responses to sexual offending, offenders, victims and survivors over many years. He sits on the Diocese of Guildford’s Safeguarding Panel as well as on the Church of England National Safeguarding Panel. 

From 2015, and in response to the growing problem of sexual offending online, Donald was responsible for initiating LFF’s indecent images of children (IIOC) deterrence campaign. He briefly left LFF in 2016, returning in 2018 as director of the Stop It Now! helpline, fronting the IIOC deterrence campaign as well as the ECSA Project, with planned developments in Bulgaria and Brazil over the next 3 years.

He believes that child sexual abuse is preventable, not inevitable – but that there needs to be a plan.

Annabel Kroeger B.Acc CA (SA) trained and qualified as a chartered accountant with Deloittes in South Africa.

With a business degree from Natal University, she left Deloittes after qualifying and spent the next seven years in marketing, training with Unilever as a product manager at Elida Gibbs, South Africa. On her return to the UK, she worked first for Nielsen Market Research in Oxford and then for Jenks Brokerage in High Wycombe, handling a wide range of well-known brands.

Balancing family demands, Annabel took up accountancy work again on a part-time basis four years later and gained experience in a variety of sectors including the computer industry, education, tourism and most recently for charities. Annabel worked as the accountant for Warwickshire Association for the Blind for 6 years, until joining LFF in April 2008 as Director of Finance.


Adrian has over 30 years’ experience in the criminal justice sector. A qualified probation officer and social worker, Adrian has operated as both a practitioner and manager in a variety of settings.

He has worked in youth justice, case management and accredited programmes as well as being the senior lead on substance misuse and evidence informed practice. He has a history of leading projects and operations that drive community outcomes and is looking forward to working with LFF colleagues across all its prevention work. 

Adrian is from Birmingham and is married with two grown up sons.

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Contact us

2 Birch House
Harris Business Park
Hanbury Road
Stoke Prior
B60 4DJ

Tel: 01527 591922
Fax: 01527 575 939

For help with a child sexual abuse issue, call our
Stop It Now! helpline on 0808 1000 900 or
click here for our secure messaging service.

The Lucy Faithfull Foundation

The Lucy Faithfull Foundation is a Registered Charity No. 1013025, and is a company limited by guarantee, Registered in England No. 2729957.

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